Consumer Awareness

Consumer awareness refers to the understanding and knowledge that a buyer should have about their rights, the products and services available to them, and the implications of their purchasing decisions. It involves recognizing the quality, price, and value of products, as well as being informed about issues such as deceptive advertising, consumer rights laws, and the importance of ethical consumption.

An aware consumer is equipped to make informed choices, seek redress in case of dissatisfaction, and avoid exploitation. This awareness can lead to more empowered purchasing decisions and encourages businesses to operate transparently and ethically, promoting fair competition and better products in the marketplace. Additionally, consumer awareness often encompasses education on how to properly evaluate and compare products and services for safety, effectiveness, and overall value.